When to redesign, and the SEO risk
If your site looks dated, is slow on mobile, is hard to update, or no longer reflects what you do, a redesign is overdue. The real risk is not the design, it is losing search rankings in the process, which is exactly what happens when a rebuild ignores URLs, redirects and metadata.
We redesign to protect and improve performance: we map your existing URLs, set up 301 redirects, preserve titles, descriptions and structured data, and submit a fresh sitemap. The result is a modern, faster site that keeps the equity you have earned.
Most redesigns also improve conversion, clearer messaging, better calls to action, and a mobile-first layout, so you get more from the same traffic.
How a redesign works
- 1
Audit & map
We audit the current site, map every URL, and note what ranks and converts so nothing valuable is lost.
- 2
Design & content
A modern, mobile-first design with sharpened messaging and improved page structure.
- 3
Build & redirect
Built on staging with 301 redirects, preserved metadata and structured data in place.
- 4
Launch & monitor
We launch, submit the sitemap, and watch rankings and traffic to catch anything early.
Common questions
Will a redesign hurt my Google rankings?
Not if done correctly. We set up 301 redirects, preserve metadata and structure, and submit a new sitemap. Rankings typically hold or improve.
How much does a website redesign cost?
Redesigns typically run £3,000–£12,000 depending on size and complexity. Fixed-price after an audit.
How long does it take?
Most redesigns take 4–10 weeks depending on page count and content. We map it out in the proposal.
Can you keep my site live during the work?
Yes, we build on staging, you preview, then we switch over with minimal downtime.
Redesign without the risk
Send us your current site and what frustrates you about it. We audit it and reply with a redesign proposal and fixed price.