How we approach SEO
We do not sell link packages or promise first-page rankings in 30 days. SEO that works is built on technical foundations: fast page loads, clean markup, one clear page per thing you sell, and content that answers what people actually search for. That starts with the build. A custom site on a modern stack gives us clean markup and fast loads from day one; on a WordPress site we get there by removing what is not needed.
The rest is measurement, iteration, and time. Rankings do not arrive overnight, and anyone promising they will is lying.
What we do
Technical SEO audit
Page speed, Core Web Vitals, mobile usability, structured data, XML sitemaps. We find what is broken and fix it.
Content structure
One clear page per service or product, written for humans first and search second. Internal linking, proper headings, real titles and descriptions.
Schema markup
JSON-LD structured data for Organisation, LocalBusiness, Service, Product, and Article. Machine-readable information about what you do.
Core Web Vitals optimisation
LCP, INP, CLS tuning. Fast page loads, responsive interactions, stable layouts. These are ranking factors now.
Local SEO
Google Business Profile optimisation, local citations, location pages. Ranking for searches in your area.
Ongoing SEO work
On a monthly SEO plan: rankings, traffic and enquiries checked against Search Console, and a plain list of what is working, what needs changing and what to build next.
What we will not do
Some SEO agencies still sell practices that stopped working years ago, or that will get you penalised. We do not.
- Buy or build link farms
- Stuff keywords into content until it reads like spam
- Guarantee first-page rankings for competitive terms
- Publish copy-and-paste town pages that say nothing new about the place
- Cloak content or serve different content to crawlers
Common questions
How long does SEO take to work?
Three to six months before you see meaningful movement. Anyone promising results in 30 days is selling something that does not work.
How much does SEO cost?
SEO set-up is £850-£1,450, depending on the size of the site. Local SEO set-up (Google Business Profile, citations and location pages) is £495-£895. Monthly SEO plans are Local £495, Growth £795 and Plus £1,195.
Do you guarantee rankings?
No. Google does not work that way, and anyone promising guaranteed rankings either owns the search term already or is lying.
Do you work with businesses outside the UK?
Yes. We are based in the UK and Thailand and take on SEO work for businesses anywhere, by email and video call. The principles are the same everywhere; what changes is who you compete with in your market.
Can you fix a site that was penalised?
Maybe. It depends what caused the penalty. If it was dodgy links, thin content, or cloaking, it can usually be fixed. If it was black-hat spam at scale, probably not.
Start with an audit
Tell us the site URL and what you are trying to rank for. We will run an audit and come back with what needs fixing first.