When a custom plugin is the right answer
Bolting five off-the-shelf plugins together to approximate one requirement is how sites end up slow, fragile and impossible to update. If you are already paying three subscriptions to get one outcome, a single plugin that does exactly that outcome is usually cheaper within a year and always faster.
It is also the right answer when the requirement is genuinely yours: a pricing rule nobody else has, an integration with a system only your industry uses, an internal workflow that has to match how your team already works.
What we build
WooCommerce extensions
Shipping and pricing rules, checkout changes, product logic, order handling. We have shipped conditional shipping rule engines and product management tooling.
Admin tools for your team
Custom post types, admin screens and reporting built around how your staff already work, rather than making them learn a generic interface.
Integrations
Connecting WordPress to the systems the business already runs on, over their APIs, with the failure cases handled rather than ignored.
Ordering and delivery
Shop sites paired with Doob Delivery, so orders taken on the website land in a dispatch system instead of an inbox.
How we write them
A plugin only its author can maintain is a liability, so:
- Standard WordPress plugin structure, hooks and coding conventions, not a framework you have never heard of
- No edits to WordPress core or to your theme to make the plugin work
- Uninstall handled properly, so removing it does not leave debris in your database
- Written documentation covering the settings, the behaviour and anything unusual
- You get the source code. It is your plugin.
Plugins we have written and sell
These are our own products rather than client work, and they are the clearest public example of the code we write. Two of them are free.
Common questions
How much does a custom WordPress plugin cost?
Custom plugins start at £1,250, and most come in at £1,250-£4,500. Complex work is quoted after scoping. Either way you get a written specification and a fixed price for it before any code is written.
Do I own the plugin?
Yes. You get the source code, and it is yours to keep, host and modify.
Can you take over a plugin somebody else wrote?
Often, yes. Send us the code and we will tell you honestly whether it is worth extending or worth replacing.
Will it survive WordPress updates?
That is the point of writing it against documented hooks and APIs rather than hacking core or the theme. A care plan is how it stays that way over the years.
Would a custom build be better than a plugin?
Sometimes. If the plugin would end up being most of the site, or the requirement is a platform rather than a feature, a custom build on a modern stack is usually the better fit and we will say so. If the site is on WordPress and needs to stay there, a well-written plugin is the right tool.
Describe what it needs to do
Plain English is fine. We will turn it into a written specification and a fixed price.