What GEO is, and why it matters now
Generative Engine Optimisation (GEO), also called AI SEO or AEO, is making your content easy for AI answer engines to understand, trust and cite. As AI Overviews and chat assistants answer more queries directly, being the source they quote is becoming as important as ranking in the blue links.
It builds on solid SEO but adds specifics: clear, answer-first content that directly resolves questions; strong structure and schema so machines parse you correctly; genuine authority and consistency across the web; and content shaped the way models extract and summarise. Done well, you get cited in AI answers and referenced as a source.
We combine technical SEO, structured data and answer-first content to improve your visibility in both classic search and AI answers, honestly, without gaming tricks that get penalised.
What GEO involves
Answer-first content
Content that directly answers real questions, the way AI engines extract answers.
Structure & schema
Clean structure and structured data so machines understand and trust your pages.
Authority & consistency
Consistent, credible information across the web that models can rely on.
Classic + AI search
Improve traditional rankings and AI-answer citations together.
Common questions
Is GEO different from SEO?
It builds on SEO but targets AI answer engines: answer-first content, structure and authority so models cite you, not just rank you.
Can you guarantee I will be cited by ChatGPT?
No one honestly can: AI outputs vary. We improve the odds through structure, content and authority, and measure classic search alongside it.
How much does it cost?
Scoped per project depending on your site and goals. We start with an audit and a fixed-price plan.
Does my site need rebuilding?
Usually not. GEO is mostly content, structure and schema work on your existing site.
Get found in AI answers
Send us your site and the questions you want to be the answer to. We reply with an audit and a scoped plan.